|The Motor Accident Commission (MAC) is the statutory body that compensates South Australian road crash victims for personal injury (with the funds coming from drivers when they register their vehicles). MAC also manages the state’s road safety communications and funds projects aimed at reducing road trauma.
Their 2008-09 Annual Report needed to deliver a diversity of key messages about quite different areas of their business - from investment management through to the impact of their road safety communications on the road toll and their partnerships with other organisations.
Numbers were used to visually represent these key messages and unify them across the report.
Car park and portrait photography art directed by Yianni Hill and photographed by Simon Casson.
Glass and bandaged numbers photography by Yianni Hill.